I have been in practice for 23 years. I had always wanted to be a dentist. I really like helping people and bettering their lives. For instance, I have a patient who had been having self-esteem issues. We did a full-mouth restoration. As his self-esteem improved, as a result, it made a huge impact on all areas of his life, including his marriage.
Sterling did this for me—they helped my self-esteem. Before Sterling, I would just go along with the things that I didn’t agree with at my practice. I would just grit my teeth and say nothing. The staff didn’t know anything was wrong. Then I would look like a complete jerk when I would finally blow up.
I have been with Sterling for three years now. Some of our best months ever have been this past summer, and usually, it’s slow in the summer because the snowbirds are gone! The appointment book is bursting. We are booked over a month ahead right now. I am advertising for an associate. I use the Sterling program to hire the right people and the tests have been SPOT ON. I also get help with existing employees, to find what they need help with and how to enable them to do even better! I love my consultant. My staff say they look forward to coming to work now. They work hard, but they are all smiling. Our patients say I must be a great person and doctor because my staff is always so happy!
Since Sterling, we have had multiple months of highest-ever new patients, production, and collections. We are 30% better than before. But the biggest change since Sterling is that I am a stronger, bigger, better me. I am more self-confident, more in control of my life, more self-determined.
Sterling is all the self-help books rolled into one. They genuinely care about you as a person. I highly recommend them.
Joe Homoky, DMD
