I always wanted to be a veterinarian, but I was questioning it at one point because I was SO burnt out, tired and getting nowhere. What’s the point? Why bother, if I have no life? It’s not all about the money. It’s the quality of life. I was working 60-80 hour weeks for another clinic. My husband was raising the kids. I actually considered changing professions, but I felt I was too old.
In Oct 2007, I opened my own practice so I could have my own rules. The biggest problem was MYSELF. I was too much of a soft-heart. I let everyone take advantage of me. I gave too many discounts. I did not make the clients listen to what treatment plans were necessary. I didn’t know how to be a boss and had no policies, which confused my staff. I wanted to be everyone’s friend.
What finally made me reach out to Sterling was five months ago when I realized that each month my production was decreasing dramatically, and I didn’t know why. I thought, “There is something wrong!”
I have not had a down month since I have been with Sterling. I am definitely growing. I am so busy I need more staff. Now my staff just do what is needed without having to be asked.
The biggest change is ME. I am more confident and am getting the clients to do the treatment needed. My appointments are solidly booked.
I tried another consulting company five years ago. All they had me do was raise prices, raise prices, raise prices. I needed a different approach.
Sterling works on the whole picture of YOU. They start with YOU. They help YOU. It’s not just about the clinic. They care. It’s about you.
Susan Neno, DVM
