Celebrating 43 years of Driving Practice Success

since 1983

PRACTICE MANAGEMENT FOR CPAs

BUILD A MORE PROFITABLE CPA FIRM
— WITHOUT WORKING MORE HOURS.

Get Your Firm Working for You, Instead of You Working for Your Firm

IT’S TIME TO MAKE MOVES

What’s Holding
Your Firm Back?

Get a quick, personalized look at where your firm can improve profitability, productivity and growth.

FREE 2-MIN CPA FIRM ANALYSIS
FREE 2-MIN CPA FIRM ANALYSIS

REAL CPA FIRMS
REAL RESULTS

Profitability Increased by

600

“Collections are up by 32% and profitability has increased by 600%.”

Rochelle Chandler, CPA Texas

From 14-Hour Days to a

40

Hour Tax-Season Week

“I typically work just 40 hours per week during tax season.”

Dairel L. Denton, Jr., CPA — Missouri

Profits Increased

2

After implementing Sterling’s management program, Dairel Denton regained his family life, took extended vacations and doubled the profitability of his firm.

DOES YOUR CPA FIRM

DEPEND TOO MUCH ON YOU?

1

Staff problems continually end up on their desk.

2

They have difficulty finding and keeping productive people.

3

They review or redo too much of the work themselves.

4

Work piles up despite everyone appearing busy.

5

Collections are slower than they should be.

6

Payroll rises faster than production.

7

Growth creates more work for the owner instead of more freedom.

8

Tax season takes over their life.

9

They make good revenue but not enough of it reaches the bottom line.

A larger firm shouldn’t require
a larger sacrifice from its owner.


Sterling helps put the management systems in place that allow the firm—and its
people—to become
more productive and less dependent upon you.

WHAT WOULD YOU
CHANGE ABOUT YOUR FIRM?

More Profit

Improve productivity, billing, collections and efficiency so more of your firm’s revenue becomes profit.

Better Staff

Learn how to hire more effectively, establish clear responsibilities and objectively determine who is—and isn’t—producing.

More Time

Build a practice that can operate successfully when you aren’t there—during tax season and throughout the year.

Less Owner Dependence

Stop being the person who has to solve every problem, answer every question and finish everyone else’s work.

Better Organization

Establish clear functions, responsibilities, procedures and measurable production standards throughout the firm.

IT’S TIME TO MAKE MOVES

Systems into Practice

CPA school taught you accounting. It probably didn’t teach you management skills. We work with you to put the systems into your actual practice.

YOU KNOW ACCOUNTING
— WE KNOW PRACTICE MANAGEMENT.

Those are management skills—and they can be learned. Sterling doesn’t simply give you ideas and send you home to figure them out.

Organize an expanding firm.

Build structure and systems for efficient, sustainable growth.

Manage Employees Objectively

Establish clear standards for consistent employee management.

Measure Staff Productivity

Track productivity, performance, capacity, and profitability.

Delegate Without Losing Quality

Empower your team while maintaining quality standards.

Increase Production Without Continually Increasing Overhead

Improve efficiency and production without unnecessary overhead.

Handle Underperforming Staff

Address performance issues with objective management systems.

Structure Compensation Around Production

Align compensation with productivity and firm performance.

Build a Firm That Doesn’t Require the Owner to Be Involved in Everything

Create systems that reduce owner dependency.

THE STERLING APPROACH

1. FIND THE REAL BOTTLENECKS

We analyze the firm to determine what is limiting profitability, productivity, expansion and owner freedom.

THE STERLING APPROACH

2. PUT THE RIGHT MANAGEMENT SYSTEMS IN PLACE

Working with your Sterling consultant, you establish the organizational, personnel and management systems appropriate for your firm.

See Our Story

THE STERLING APPROACH

3. GET THEM IMPLEMENTED

We help you put what you’ve learned into use so changes actually occur inside the practice. The goal isn’t more theory.

The goal is measurable improvement in your firm and your life.

MORE THAN 500,000
CONSULTING HOURS DELIVERED

176000

Professionals and Staff Trained in Practice Management

500000

Consulting Hours Delivered

1700

Clients from more than 1,700 US Cities & All 50 States

Before Sterling, Rochelle Chandler was working extraordinarily long hours, managing too many staff and watching expenses outpace revenue. After implementing Sterling’s management systems, she reported:

I GOT MY LIFE BACK!... We all get to go home to our families by dinner time, even during tax season.

Rochelle Chandler,CPA — Texas

32

Higher Collections

600

Higher Profitability

40

hours of work per week—even during tax season
READ ROCHELLE’S FULL STORY

Client Success Testimonials

FREE PRACTICE MANAGEMENT TOOLS DVD

RECEIVE A FREE DVD and CONSULTATION WITH A STERLING PRACTICE MANAGEMENT EXPERT

HOW HEALTHY IS YOUR CPA FIRM?

Take Sterling’s Free 12-Point CPA Firm Analysis

Profitability

Staff Productivity

Workload

Organization

Collections

Owner Hours

Hiring and Personnel

Growth

BEGIN ANALYSIS

When you’ve completed it, a Sterling practice-management expert can review the results with you and
discuss areas where your firm could potentially improve.

A BETTER FIRM CAN MEAN A BETTER LIFE.

You built your firm to create success—not to become trapped by it. If your CPA practice is producing good revenue but demands too much of your time, staff aren’t producing what they should, or you simply know the firm should be more profitable, find out what Sterling can do.

TAKE THE FREE CPA FIRM ANALYSIS

BEGIN ANALYSIS

Call Sterling: (818) 241-1144