The Company

Sterling is an award-winning practice management and consulting company, devoted to helping professionals build smooth-running, profitable offices.

The best and most successful consulting group of its kind, Sterling offers a unique program of training and consulting to help professionals build highly successful practices.

Sterling has always played its role on a very large scale. In fact, over the past 37 years Sterling has trained more than 170,000 professionals and staff in 1,700 cities across all 50 states.

In addition, Our team of experts have provided over half a million hours of consulting, apprenticing and coaching to practice owners and their staff. From its headquarters in Glendale, CA, Sterling welcomes thousands of professionals each year, including Dentists, Orthodontists, Accountants, Optometrists, Veterinarians, Physical Therapists, Chiropractors and Podiatrists.

Sterling Practice Management Building in Glendale, CA


Sterling began in the back office of a dental practice just outside San Francisco in March 1983. By 1985, the company had grown into a multi-million dollar organization delivering practice management seminars across the country. In July 1986, Sterling moved to Glendale, California, where the company expanded even more rapidly.

In 1988 Sterling added programs for professional offices of Optometry, Physical Therapy, Veterinarian, Chiropractic, and Podiatric medicine. Then in 1993 we added CPAs and accounting practices, which has since grown to become one of Sterling’s largest client bases.

By 1988, Sterling had earned the #45 spot on Inc. magazine’s list of the 500 fastest-growing, privately-held companies in the U.S. The following year, Sterling again made the Inc. 500 list at #117, joining a very short list of companies accomplish the feat, not just once, but twice.

To accommodate further expansion, in 2007, the company purchased and moved into its own 20,000-square foot headquarters where it continues to operate today.

Sterling Practice Management Glendale, CA Inc 500 Award
Sterling Practice Management Glendale, CA Inc 500 Award


Sterling Practice Management Workshop in Glendale, CA
Sterling Practice Management Workshop in Glendale, CA
Sterling Practice Management Workshop in Glendale, CA

Over the years Sterling has continued to refine and enhance its broad range of management training and consulting services to meet the needs of modern practices.

Through seminars, workshops and one-on-one training, our consultants guide practice owners and their staff through the challenges of hiring and managing personnel, improving scheduling and service for clients/patients, sales, treatment acceptance, marketing, the ingredients of prosperity and more.

Because we know that no two practices are alike, we also offer tailored consulting from our team of experts to help owners turn struggling practices into successful ones, and turn good practices into great ones.

To learn more about how Sterling can help your practice succeed, call 818-241-1144 today to schedule a Free Practice Analysis with one of our experts!